- A commodity is something created with the hope of selling it in a market place (like agricultural surplus sold to consumers)
- Media do not produce shows, content, etc.
- (Most) Media produce audiences to sell to advertisers
- Audiences are attracted, packaged, and sold.
- The shows, articles, and content are simply “bait” or “free lunch” to attract audiences.
- Consider most of your own media consumption. You are likely not the “customer” – the advertisers are the customers and you are the thing being sold!
- Media attract audiences, but must also “package” and “sell” them to advertisers. Media advertise to advertisers
When media produce these types of sales materials, they have two goals:
- Provide information on audience.
- Prove this audience is profitable.
“Knowing” an audience means knowing them only as consumers.
The richer the household income of the audience = advertisers more inclined to buy the audience because they can afford the product (cars ect.)